How Many Customers Are You Losing by Not Blogging Frequently?

You’re really good at something. Maybe it’s a product, or maybe a service, but you’ve found your niche, created a business plan, drafted a budget and have started hustling. You’re doing OK, but you’d like to make your product available to a wider market. So what’s next?

You’ve bought a domain name or three and built a basic website. You have your landing page and maybe even a call to action or two, but it seems like you’ve put a lot of effort into something which isn’t getting the attention it deserves. So you ask yourself why. The answer comes back loud and clear: you need more traffic! But how do you bring more people to your site?

You need regular, interesting, informative content, but you’re too busy building the business and responding to customers to research and write even one post a week. You’ve reached an impasse…or have you?

In that budget you so painstakingly created, you have a line for advertising, right? So why not maximize those advertising dollars. Hiring a blog writer to write regular content for your website is easier than you think. Thousands of people who love to write and research are ready to do your writing for you; whether you want to create the topics or leave it to their imagination, there’s someone out there (probably many someones) who can make it work for you.

It doesn’t matter whether your monthly advertising budget is measured in hundreds or thousands. Just a post a week will increase how often your site shows up in search engines. The more often you update your website either with pages or blog posts, the more likely you’ll show up on the first page of that Google search. So, how does that help your business? Let’s look at a few statistics:

  • The Internet allows people to research their purchases from the comfort of their own home. In fact, according to Hubspot’s Marketing Stats, Graphs and Charts, 79% of online shoppers spend at least 50% of their time researching products. This inbound marketing can gain you customers just by having and maintaining a website with regularly updated content.
  • Inbound Marketing costs 61% less than outbound marketing (direct mail, email, cold calling, etc.)
  • 57% of new customers come from blogging.
  • Businesses that blog 20 times per month get 5 times as much traffic as those who blog 4 times per month or less.
  • Companies that blog have 97% more inbound traffic. More traffic means more opportunities to gain customers and more opportunities to increase those all-important email lists which allow you to keep your name in front of people via email and newsletters.
  • Regular blog posts also increase social media presence as blog posts are automatically linked to sites such as Facebook, LinkedIn and Twitter.
  • An IgniteSpot infographic shows that fully 70% of customers learn about a company and its products through articles rather than traditional advertising.
  • Small businesses who blog generate 126% more leads than those who don’t.
  • 61% of US customers have made a purchase based on a blog post. People want information and will feel more comfortable purchasing from someone who makes that information available to them freely and easily.
  • More is better: Companies with more than 51 blog posts see a 71% increase in average monthly leads.

    But don’t just take my word for it. Check out Hubspot’s Infographic for yourself!

    When you’re ready to hire someone to write those important, traffic generating posts for you, please keep me in mind and visit my Hire Me page. I look forward to helping your business grow and thrive.